Enhanced customer trust is the No. 1 advantage decision makers expect from adopting a holistic Data Privacy approach.
As firms face a growing list of data protection regulations and customers become more knowledgeable about their privacy rights, developing a data privacy competence has never been more important. Sustained compliance delivers a number of benefits, but firms with reactive and siloed privacy tactics will fail to capitalize on them.
Forrester Consulting evaluates the state of enterprises’ data privacy compliance in a shifting regulatory landscape by surveying global enterprise decision makers with responsibility over privacy or data protection.
This report analyzes how they are evolving to meet the heightened data protection and privacy expectations of legislators and consumers, along with the benefits they can expect from a holistic data privacy approach.